Following Imisi’s victory in Big Brother Naija Season 10, activist Deji Adeyanju stirred conversation online with a sharp question about the show’s prize payouts.

On X, he wrote:

“Do they really give BBNaija winners the prize money? The reason I am asking is because many of them end up looking extremely broke thereafter.”

Adeyanju’s observation has sparked debates among fans, with some questioning whether winners truly receive and manage the reported ₦150 million grand prize.

His comment also reflects lingering skepticism from past seasons, as many followers remain curious about the financial reality for housemates once the show ends.