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Burna Boy’s I Told Them Tour Breaks Record As Highest-Grossing Tour By African Artist

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 Wale
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Burna Boy has reached another historic milestone after his I Told Them world tour was confirmed as the most financially successful tour ever by an African artist.

Data released by a tour monitoring platform shows that the tour earned a total of $30.5 million, driven by the sale of 302,801 tickets across 22 concerts held in Europe and North America.

The platform confirmed that the achievement places the Grammy-winning singer’s tour above all previous Afrobeat and African touring records.

The I Told Them tour also delivered the highest-grossing single concert by an African act. Burna Boy’s London Stadium performance on June 29, 2024, generated $6.147 million from 58,973 tickets, setting a new benchmark.

Revenue figures reveal an even split across regions, with the North American leg pulling in $15.19 million from 152,378 tickets sold over 16 shows, while six European dates produced $15.27 million from 150,423 ticket sales.

With the record-breaking numbers, Burna Boy has further strengthened his reputation as one of Africa’s most successful global music exports, pushing Afrobeat to new commercial heights worldwide.


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