Senator Natasha Akpoti has been ranked the most-searched Nigerian in Google’s 2025 Year in Search report.
She secured the top spot on a list shaped by major political events, cultural highlights and nationwide discussions.
Google explained that the Kogi Central senator attracted “unprecedented public interest” as Nigerians used Search to monitor developments tied to her growing political influence.
The report shows that 2025 was a year in which Nigerians relied heavily on Google to follow rapid news updates, from domestic politics to global issues such as the Israel–Iran conflict and the US Elections. According to Google, the trends reflect “a nation keenly following both domestic and international shifts.”
The passing of former President Muhammadu Buhari also led to a significant rise in search activity, as people looked back on his years in office and evaluated his role in Nigeria’s political journey.
Sports fans similarly boosted searches related to the death of former Super Eagles goalkeeper Peter Rufai, with many users returning to “relive his defining moments on the pitch,” the report added.
Entertainment also shaped the national mood—the gospel track Oluwatosin (Jesus Is Enough) by Tkeyz ft. Steve Hills topped the most searched songs list, followed by Fido’s Joy Is Coming and With You by Davido and Omah Lay.
In Nollywood, director Kemi Adetiba appeared among the most searched figures, driven by the success of her series To Kill a Monkey, which Google described as “the most searched local show of the year.”
Beyond news and entertainment, Nigerians used Search to understand online trends. The viral ‘Labubu’ trend led the list of the year’s most asked questions, while interest in the meaning of “Achalugo,” popularised by the YouTube film Love in Every Word, also rose sharply.
Food and lifestyle searches showed a shift in curiosity, ranging from Chinchin recipes to the trending Pornstar Martini and wellness-focused Ginger Shots.
Speaking on the findings, Google’s Communications & Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade, said: “The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention.
“Whether it’s tracking the biggest headlines, reflecting on the icons we lost or understanding the latest slang, Nigerians are using Search to actively engage with the world around them.”
