Cubana Chief Priest has responded to billionaire Cosmas Maduka’s criticism of his famous phrase, “money na water,” insisting it reflects modern wealth and influence rather than extravagance.
In a series of Instagram posts, Chief Priest argued that today’s world operates on attention and visibility, not just silent billions. “With all due respect to the older generation who built wealth quietly, the world you thrived in is not the one we live in today,” he wrote. “Capital used to be factories, fleets, and real estate. Today, attention is the main capital. Visibility has become the new currency. In a digital economy, obscurity is bankruptcy. What you don’t show doesn’t sell.”
He explained that “money na water” symbolizes abundance and flow. “Water moves, so does relevance, visibility, and influence. The ability to attract attention and sustain engagement is the new oil field. A man with massive attention today has more leverage than one with quiet billions but no presence.”
Chief Priest also praised African billionaires like Tony Elumelu and Femi Otedola, who use their wealth to create visibility and impact, contrasting them with others who hoard money quietly. “This is a generation that builds platforms to project wealth, not fences to hide it,” he said.
He concluded by emphasizing that “money na water” is more than a catchphrase—it’s a prophecy of wealth overflow. “Silence once symbolized power. Today, presence does. Content is digital equity. Money water na my business, na my lamba—make nobody try spoil am as e dey go.”
